Posted on

Ping Submission: Why It Is Important for SEO

digital marketing company in kerala

Just having a website isn’t enough in the modern digital environment. To draw potential clients and increase your online exposure, you must make sure that your website appears high on search engine results pages (SERPs). In fact, you can get a website design from a web design company in Kerala, like Eminentsoft Technologies. Ping submission is one of the main elements that can improve your website’s search engine results. We can go over the importance of ping submission for SEO and how it may help your website.

What is Ping Submission?

By doing a ping submission, search engines will get a notification that a piece of new material information has been updated. This may be accomplished by using a ping submission tool or service. This automatically notifies different search engines and directories each time you add new material. Moreover, by pinging your website search engines will get the information that you have added new material.

Benefits of Ping Submission for SEO

Faster Indexing

Web crawlers, often known as spiders, are used by search engines like Google, Bing, and Yahoo to find and index new websites. Nevertheless, it’s possible that these crawlers won’t always discover your fresh material right once. This can postpone its visibility in search results. You may hasten the crawling process by pinging your website anytime new material is posted. Similarly this will guarantee that your new pages are indexed and show up as quickly as possible in search results.

Increased Visibility

By informing other websites and directories about your fresh material, ping submission may also help your website become more visible. More backlinks and visitors to your website, both of which are crucial SEO considerations, may result from this. Pinging your website on a frequent basis can help you maintain your material current and relevant. This will eventually help your search engine rankings.

Better Site Performance

You can make sure your website was made by the best web designers in Kochi and is operating properly and effectively by often pinging it. Broken links and poor loading times are just two examples of technical problems that pinging may help you find and correct. This can also enhance user experience and encourage repeat visits to your website.

Improved Social Sharing

Ping submission can also assist in increasing the number of times your material shares on social networking sites like Twitter, Facebook, and LinkedIn. By updating these platforms with your fresh material, you may obviously raise the likelihood that your fans will share and like your articles, which will help to build your online authority and exposure.

Posted on

SEO- Everything You Needs to Know

seo company in kerala

SEO is the New Trend

In digital marketing, SEO is a strategy focusing on the presence of your website in search results. It consists of different techniques that will enable your rankings to go higher. Eminentsoft Technologies is the top SEO company in Kerala that has helped businesses to increase the traffic to their websites. It is an important element of the digital marketing strategies of companies. It helps people, who are your target audience, to find your business online. Thus you will be able to expand your business, which in turn can result in increased revenue. Let us know the basics of SEO.

How Does SEO Work?

When an SEO strategy is implemented, your website is optimized so that the keywords and phrases of your business appear in the SERPs (search engine results pages). These keywords may either be the words or phrases that your target audience searches. There are hundreds of ranking factors that decide your spot in the SERPs. As the leading SEO agency in Ernakulam, we know how to make your website appear in the first page of online search. Search engines always show the users the top websites as their search results. People tend to choose the websites that appear first for the information they require. You can improve the user experience of your website with SEO techniques. It ensures that your site provides your audience what they are looking for, and answers their questions. There are four kinds of SEO in digital marketing. They are on-page SEO, off-page SEO, technical SEO and Content SEO.

How Can SEO Benefit You in Digital Marketing?

SEO, in today’s world is without doubt, an essential strategy. It helps your business to explore new heights. SEO has several benefits. Some of these are as follows:

Increased Online Visibility

SEO helps in boosting the online visibility of your website as well as increases your brand awareness. To understand more about SEO and to get increased visibility, contact Eminentsoft Technologies, the best SEO agency in Kochi . Websites will be shown higher in the search results when your SEO strategy works. Therefore, many more people of your target audience can discover your business.

Boosts Web Traffic

When your ranking in the SERPs increases, it results in an increase in the traffic to your website. As a result, many audiences will start reading your content, and even look at your products or services. This will lead to increased revenue as your sales are likely to shoot up.

Be Unique from Competitors

Even the big competitors can be outranked using SEO, in search results. You can increase your credibility as an expert in the field. You will be able to outshine your competitors and also to attract the attention of new customers. SEO is a critical strategy that helps you to get new customers. It helps to promote the sales of your products and services continuously and generates revenue for the business. As the best SEO company in Cochin, we can help you in achieving your dreams.

Posted on

Digital Marketing in Kerala: The Future

seoagencyinkochi

This is the age of digital marketing. Every shop now needs an online strategy for its products to market them to its audience and customers. From multinational corporations to small-scale businesses and shops, everyone is stepping into the digital world to utilize the advantages of the online space and thereby increase their reach, sales, and conversions. With the rapid digitalization of our lives, the field of digital marketing in Kerala is bright for the different sectors in the state. Let us look a little deeper into it!

A Land Brimming with Opportunities

Millions of people use mobile phones and the internet in Kerala, one of the states in India with the highest population density. Therefore, digital marketing has huge potential for growth in the state. The marketing of products and services through the internet has lower costs, has no geographical barriers, and is convenient for everyone who wishes to develop their businesses. Digital marketing has a vibrant future in Kerala. Compared to traditional marketing, digital marketing has many unique benefits that make it an efficient way to market products and services. Eminentsoft Technologies provides you with the best digital marketing services in Kerala.

The Rise of Digital Marketing in Kerala after the COVID-19 Outbreak

The last two years of lockdown have resulted in an increased use of digital marketing. Various types of businesses were affected due to the lockdowns. But the digital space has been growing without any hindrance. In the year 2022, the field of digital marketing is expected to experience a big boom. Even Kerala’s rural regions now have access to the internet. Therefore, companies are compelled to venture into marketing their products and services digitally. The usage of data has risen tremendously. A lot of people are subscribing to various O.T.T platforms for entertainment, and they are shopping for more goods online. With the ongoing digital revolution, this is expected to increase even further. At Eminentsoft Technologies, we plan and execute the best digital marketing strategies that are beneficial to our clients. This makes Eminentsoft Technologies the best digital marketing company in Kerala.

The Importance of Digital Marketing in Expanding Your Business

The pandemic has not discouraged companies from spending money on advertising their products and services in the digital space. Even the largest corporations today are reconstituting their marketing expenditures to place a stronger emphasis on the digital space. Digital marketing appears to have a bright and safe future. The current fundamental rule for all businesses is to carve out a space for themselves in the internet world with the aid of creative, imaginative, and modern digital marketers. The field of digital marketing will continue to experience growth. Opportunities are anticipated to increase steadily, and it will be crucial to satisfy the newly created consumer’s needs. The next generation will be exposed to this digital environment and will have the habit of doing everything online. Organizations and corporations need to start working on their digital marketing strategies now if they want to serve these future customers. Eminentsoft Technologies is always there to assist companies, irrespective of size, in their journey of marketing their products and services digitally. That makes us the leading digital marketing company in Kerala, which always places prime importance on the satisfaction of our clients.

Posted on

What are Keyword Research and SEO Competitor Analysis?

SEO agency in Kochi

The SEO is a service which includes many different works. Keyword research and SEO competitor analysis are two important works among them. Knowing them in deep will let you know about their importance in SEO. Properly following and executing these kinds of analysis will help getting better rankings in search engines. The Eminent soft technologies are the leading SEO agency in Kochi to provide advanced SEO services. We understand the kind of business you have and will provide best kinds of digital marketing solutions suitable for it. Now we can see what is keyword research and SEO competitor analysis in detail.

Keyword Research

The keyword research is the practice of finding and researching of search terms that users are entering in the search engines. The search terms they enter on the search engine can be anything like products, services or any kinds of general information. During the SEO works, the search engine optimization professionals will first research keywords, after that align web pages with these keywords. This will help in achieving better rankings in search engines.

The keywords are primarily of two types – short tail keywords and long tail keywords. When it comes to the short tail keywords, the searches are more and the conversion rates are comparatively less like 15 – 20%. But in case of long tail keywords, the searches will be comparatively less, but the conversion rates are high and are more than 70%. Thus sufficient attention must be given in keyword researches to get a favorable outcome in the search engine rankings. The Eminent soft technologies are the leading digital marketing company in Kerala who can help you well in digital marketing.

SEO Competitor Analysis

At first we can see, what is SEO competitor analysis? The SEO competitive analysis involves different things like researching links, keywords, contents and more of your kind of SEO competitors. This is done to reverse engineer the most successful elements of these tactics. Instead of guessing what keywords to focus, content to create, links to build, etc. you can see what is already working for others.

There are many ways to do competitor analysis for SEO. We will mainly cover:

  • Google SERP Analysis
  • Finding your true SEO competitors
  • Keyword Gap Analysis
  • Link Gap Analysis
  • Top Content Analysis

The excellence in giving best SEO services in the way your business demands is the peculiarity of Eminent soft Technologies. Doing different kinds of digital services like website designing, social media promotions, logo designs, graphic designs, SEO services, etc. at budget friendly prices had made us more popular. The Eminent soft technologies are one of the best SEO service providers in Ernakulam.

Posted on

Latest and Advanced Digital Marketing Trends to Follow

SEO Agency In Ernakulam

The importance of digital marketing is increased and it has become a major part for a successful business. Most of the strong, successful companies are craving for new and improved marketing strategies. They understand that the digital platform is the best way to introduce their brand and tell their story to their customers. With this they can engage their clients with more creative and engaging contents. The digital marketing from the Eminentsoft technologies is offering worldwide services. Moreover, we are giving SEO services at affordable prices so we have become one of the best SEO agency in Kochi. Here are few marketing tools or techniques that will help you get started.

Techniques with Content Marketing

The content marketing is an unavoidable and important part in digital marketing. The content can be anything like images, blog posts, videos or other items. They are meant to grab attention from the viewers. The content marketing differs from the traditional kinds of marketing. A good content is like a good story, it can be dynamic and original. This will gain the trust of the potential customers and thus helps to build a positive reputation for your brand. Digital marketing is a necessary step for good branding. The Eminentsoft technologies are the best SEO agency in Ernakulam to provide best of these services.

Community Building

It is necessary for the brands to prove a genuine interest in their customer base. They must treat communications as a way to create like-minded and authentic community. As we are more digitally driven, this had become an essential part. The digital marketing is offering a way to move beyond and reach the world at large.

Social Networking Tools

You will be already using at least one type of social media to connect with your customers. Social media is one of the best marketing tools for bringing forward your brand and connect with customers. In case of strong digital marketing strategy, it incorporates all social media forums that are appropriate for your kind of organization. The commonly used social media platforms include Facebook, Twitter, Instagram, LinkedIn, Google+ and Pinterest. The Eminentsoft Technologies are the best SEO Company to handle and provide social media promotion in Ernakulam.

Go Mobile Friendly

Most of us will access information on the go. Thus it is important to have a mobile friendly website that is responsive for smartphones and tablets. Many of the marketers are now using location data, which will help in getting a better picture about the customer. This will help you to know what the customer needs and you can improve your offerings.

Remarketing or Retargeting

This is a tricky technique to get more customers. In case of retargeting there are increased chances for conversion of business. This is a powerful way to keep your brands and products in the mind of customers. This will help the flexible brands to stay on the top and raise their brand profile. Using of advanced tools and techniques are making the Eminentsoft technologies as the best SEO agency in Ernakulam.

Posted on

WHAT IS CONTENT MARKETING?

Leading SEO Agency In Ernakulam

Content marketing is a part of digital marketing which mainly involves the sharing of online materials. The online materials can be like blogs, videos, and social media posts. Social Media has become an integral part of content marketing. Through content marketing one can send informative contents that are relevant, interesting, and useful to the target audience. Moreover, it is of no use in creating any content that is of no use to the audience. You will not get any value from it. The Eminentsoft technologies are the leading SEO agency in Ernakulam to provide the best of content marketing.

HOW CAN INVESTING IN CONTENT MARKETING BE HELPFUL?

When content marketing is done well, it can gain your brand identity. This is a way through which you can help your customers more and more and thus it will gain you more reputation. These contents will help you to gain business through organic traffic. Through this people will discover you from different kinds of platforms like Google, YouTube and will get to your content.

The major difference of the content marketing on comparing with other methods of marketing is where the client searches for you. This is not like they accidentally meet you. Thus they have a specific need. Your website and other content must be able to impress the people visiting it. When you are using other forms of marketing, you will have some passive observers. Moreover, most other platforms are even more expensive than digital marketing. Providing the best services has made Eminentsoft technologies as the best digital marketing company in Cochin.

CREATING CONTENT STRATEGY

Now we know that content marketing is a good idea. Next, we want to create a content strategy. Here we are building relationships and are solving their problems. For creating a content strategy at first you must determine who your client is, and then figuring out the information regarding their need and also how to express to them. You should be able to make the customers understand their problems and give them a perfect solution. You must be able to convince both these things with perfect content marketing. For getting the best services in content marketing, the Eminentsoft technologies will be your best choice. We produce all kinds of content like social media posts, videos, and more with exactly good quality to benefit your business. The Eminentsofttechnologies are a leading digital marketing company in Kerala.

Posted on

EFFECTIVE WAYS FOR PROMOTING YOUR BUSINESS ONLINE

Digital Marketing Company In Ernakulam

You may have high-grade items and are functioning in a great way. But it will be of no use when you don’t have adequate marketing. Your effort will remain short and your business will be shallow. Previously, many offline ads were given through different means. It was like printing banners, publishing pamphlets, and many more. With the introduction of online Media, it has become very easy for the entrepreneurs. The Eminentsoft technologies are giving the best deals for promoting your business online. Providing great services had made us become a leading digital marketing company in Ernakulam.

Here we can see a few different ideas that are commonly used for promoting businesses online. These are definitely a few effective ways to develop traffic to your website.

CREATE A WEBSITE

The first step is to have a website. A website is the first thing that can give your business an online presence. Start your business with an excellent, appreciable, and unique website. This must include all the relevant information in the best form. I would like to say that an attractive website is key for your business success because it can convert your customers when it gives the best impression.

SEARCH ENGINE OPTIMIZATION OF WEBSITES

Search Engine Optimization commonly called by the term SEO is the process of improving traffic to the websites. This is the service provided to list your website on Google ranking. This will help you reach your products or services to a large population. The Eminentsoft technologies are giving the best SEO services and are a leading SEO agency in Ernakulam.

CREATING A BLOG

Blogging is much more fantastic than you could imagine. It is the best way to connect with your customers directly. Publishing of some promotional blogs will greatly enhance the number of people visiting the website. Posting of blogs related to the business will help in raising the awareness about the particular company and products. This will definitely be the best way for exposing your business to the customers.

UTILIZING SOCIAL MEDIA

Social Media is nowadays the best tool to gain exposure for your businesses. Social Media are now offering ads so that you can get directly connected to those targeted audiences and avail benefits out of this. The major social media like Facebook, Twitter, LinkedIn, Pinterest, etc. are providing a large platform for this. The Eminentsoft technologies are a leading social media agency in Ernakulam to provide excellent services to the clients.

Posted on

HOW SEO WORK CAN HELP YOU?

Best Digital Marketing Company in Ernakulam

Actually, as an SEO I would like to say that we have a great and surprising role in how the people the information. We can influence all around the world. Due to the superpower of the SEO works, it can make a difference amid the running chaos of the Covid-19 pandemic. The great and dedicated team of Eminentsoft technologies is working to help your business do better. There is no cessation in our SEO works even if we are working at home. The complete dedication in the works had actually made us become the best digital marketing company in Ernakulam.

SEO IS HELPING BUSINESSES TO DO BETTER

The condition around the world is now tough and difficult due to this pandemic disease. Even if the world is dull, the SEOs can help businesses to thrive in the future. Due to this many people understand the SEO work can help. With this, you can give information regarding your products or services in a better way.

This costs very less amount when compared to other mass communication advertisements. Another reason is it can cover a more number of people than you expected. If you get a higher ranking in Google you will be exposed to more people. Your products or services will be known all around the world. This is only possible with the help of digital marketing/ SEO service. The Eminentsoft technologies are a leading SEO company in Kerala.

The Eminentsoft technologies work with experienced and skilled professionals and thus have a good set of clients. We also ensure and will definitely work hard to get higher Google rankings for our clients. We aim at bringing a better level of publicity and business to them.

TARGETING THE MOST NEEDED PERSONS

The selective targeting is possible with SEO. There will be people who need or not need your product or service. Then, why you want to focus on people who don’t want your products? As SEO is a work that includes different streams of work, we can do client focusing. The targeting of clients is made easier with the help of social media. With the help of social media, you can focus on people based on their age, gender, interests or more. This will be very helpful for your business as you can easily find out the needy people. The Eminentsoft technologies are a good social media marketing company in Ernakulam.

SHARING IDEAS AND EXPERIENCES

Through online services, it is possible to give reviews and read other’s reviews. This will give you a better image of a particular product or service. The SEO gives a large platform for commenting and giving suggestions that will help the clients to improve the business. It will be helpful for both the business owner and the people who need their service. There are even more ways to lift your business through SEO and it is still developing. The Eminentsoft technologies will give the best SEO services from expert SEO analysts in Cochin.

Posted on

WHY YOU NEED A WEBSITE FOR A BUSINESS?

Website Designing Company in Cochin

Nowadays, we are immensely depending on technology in our daily lives. I had entered our common lives for entertainment, for financial transactions, shopping, health care, transportation, education and much more. People are now more gadget-friendly than people-friendly, thus preferring the connection via online mode. For getting this online we need a website or an application. It is better to choose a website for your business as it is more cost-effective than applications. Only a sensible and good quality website can promote your business. The team of Eminentsoft technologies is highly dedicated and skilled in website designing works. The Eminentsoft technologies are a leading website designing company in Cochin.

HOW CAN A GOOD WEBSITE BE USEFUL FOR YOUR BUSINESS?

To make your website easily noticed

There are a number of businesses in every part of the world, this increases the competition. Due to this, it is necessary to become noticed. Websites are the best way to let people know about your specific set of services or products. To make this you need a good quality website to promote your business better when compared to other competitors. Through this, you can expose your contact address and make people contact you easily. This will definitely help in growing your business. Get a high standard website from Eminentsoft technologies.

The 24*7 working

The physical store or any other business will have a specific time. Even if it works for more time, we will find it difficult to reach or do any inquiry or purchase a product. But it is not so in the case of online. The customers will get any time access and the entrepreneurs will get any time business. The customers will be open to know about your products or services if you have a website. Eminentsoft technologies have 24 hours of working time and are giving services all around the world.

COST-EFFECTIVE WEBSITE DESIGNING COMPANY

The websites are actually a cost-effective way for marketing; when you do it with Eminentsoft technologies you will feel better. Websites can get the attention of a wider number of audiences within less time and less cost. With a more effective way of displaying the products and services, you gain a lot of money than spending on the sales staff. With an experience of 8 years in the field of website designing, the Eminentsoft technologies had created a number of creative and good performing websites. We always consider the needs of our customers and our satisfied clients are our greatest assets.

Posted on

THE MORE INTERACTIVE YOUR WEBSITE, THE MORE ATTRACTIVE YOUR BUSINESS IS.

Unique ideas To Your Website

Interactivity is one of the key components not only in the case of business. But also in case of relationships and in any part of our life, we need to have certain interactivity depending upon the situations. Similarly, in the case of online business, the website should be interactive in such a way that you are doing everything that you can do. And each customer should have multiple reasons to have a return visit to your website. An interactive website improves the personal connection between the user and the website. It will be more useful particularly when their interaction can be publically viewed, which allows them to provide the content and know the experience of the other users.
You can provide innovative and unique ideas to your website will be much useful. But still, there are many tried and proved methods that can be a goal as well. We can consider some of the interactive methods like forums, commenting, live chat for staff, live chat for users, and presence on social media, newsletters and podcasts.

FORUMS

Forums are an old method used to improve the interactivity of the website. We can choose to have a custom message board solution or we can use any one of the many options that are currently available in the open market. Each of these message boards has its own unique benefits and features. The one message board that we choose will depend highly upon what we are looking for specifically and how we envision our message board used by our visitors.

GIVING COMMENTS

When we are giving our users the ability to comment on an article or content, it will make a great improvement in the overall interactivity of the website. Adding a comment to your blog post can be a more impressive experience, as it allows the users to directly contribute their opinion about the topic which they had gone through. Beyond the traditional style of commenting there are numerous kinds of plugins, extensions, and pieces of software that will help the user to improve the comment section. These might allow a threaded discussion.


LIVE CHAT WITH STAFF

A live chat with staff will be an excellent addition to the website, for product-based companies. It will give the users the opportunity to interact with a representative of your company and express their concerns and ask questions.

LIVE CHAT FOR USERS

Live chat solutions may not be appropriate for every website and they may also require some moderation. Certain subjects will require continuous discussions and for that, an engaging live chat can be a perfect solution. This will not only allow the users to discuss our subject event but also helps to build relationships and foster a community environment.

PRESENCE ON SOCIAL MEDIA

It is a true fact that a large number of your users will use some kind of social media, whether it is Facebook, Twitter, Instagram or any other social media. Being active on social media, the users will interact with you on a regular basis.

NEWSLETTER

All the users may not be interested in newsletters. A newsletter will allow you to have a touch base with the users, remind them of our presence, and also give them more reasons to visit our website.

PODCASTS

Podcasts will give a better understanding. It will help the users to call in and ask questions, gain additional information and also help to have analysis on a particular subject.