Digital Marketing in a Nutshell

leading digital marketing company in ernakulam

The process of marketing a company’s products or services to customers through various digital channels and internet is known as digital marketing. The goals of digital marketing are the same as traditional marketing. The main difference is that both use different medium to reach the customers. Businesses worldwide make use of different digital marketing activities to promote their products, brands and services. Eminentsoft Technologies is the leading digital marketing company in Ernakulam that ensures the clients with the best marketing strategies.

Components of Digital Marketing:

The three major components of digital marketing are SEO (search engine optimization), SEM (search engine marketing) and SMM (social media marketing). Other digital activity includes content creation to promote products or to retain their existing customers.

Benefits of digital marketing:

  • Access to a large audience

There are numerable benefits of digital marketing.  Access to huge numbers of audience worldwide is one of the major benefits of digital marketing. There are no more geographical barriers. Being the top social media marketing company in Ernakulam, we can make your brand reach a large audience. Digital marketing enables companies to connect with international clients.

  • Niche targeting

Niche targeting can be achieved through digital marketing. It means that out of all the people in the world, targeting only those whom you wanted. In other words, targeting only potential customers is possible through digital marketing.  The audience can be filtered out, and a detailed targeting can be made possible.

  • Cost effective

Cost effective solutions are available in digital marketing. Local or international promotion of your business can be made possible in low cost. Thus a fair competition between large and small companies is ensured. Using different strategies, all types of companies can compete in digital marketing. SEO, content marketing, social media, etc. are cheaper compared to other strategies. But as businesses differ, every type of marketing may not be appropriate for every company. As the leading digital marketing company in Ernakulam, we provide the most suitable strategy at a reasonable cost. Thus it is necessary to choose the suitable digital marketing strategies.

  • Target audience

The companies can extract data and find out which category of people works for you.  Optimization of campaign can be made possible if the target audience is clear. There are different options to target keywords such as through SEO, social media etc. targeting is done to confirm that your message reach the society. The differing customer needs can be analysed and the strategies can be changed accordingly.

Digital marketing is a constantly growing industry. It has become a necessity in today’s fast pace world. It has proved to be the best means to reach the targeted customers. Thus nowadays, there is a tremendous increase in digital marketing careers. Digital marketing has become the need of the hour for companies to survive and expand their business in this competitive world. Due to our excellent services to our clients, we have become the leading online marketing company in Cochin.

What are Keyword Research and SEO Competitor Analysis?

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The SEO is a service which includes many different works. Keyword research and SEO competitor analysis are two important works among them. Knowing them in deep will let you know about their importance in SEO. Properly following and executing these kinds of analysis will help getting better rankings in search engines. The Eminent soft technologies are the leading SEO agency in Kochi to provide advanced SEO services. We understand the kind of business you have and will provide best kinds of digital marketing solutions suitable for it. Now we can see what is keyword research and SEO competitor analysis in detail.

Keyword Research

The keyword research is the practice of finding and researching of search terms that users are entering in the search engines. The search terms they enter on the search engine can be anything like products, services or any kinds of general information. During the SEO works, the search engine optimization professionals will first research keywords, after that align web pages with these keywords. This will help in achieving better rankings in search engines.

The keywords are primarily of two types – short tail keywords and long tail keywords. When it comes to the short tail keywords, the searches are more and the conversion rates are comparatively less like 15 – 20%. But in case of long tail keywords, the searches will be comparatively less, but the conversion rates are high and are more than 70%. Thus sufficient attention must be given in keyword researches to get a favorable outcome in the search engine rankings. The Eminent soft technologies are the leading digital marketing company in Kerala who can help you well in digital marketing.

SEO Competitor Analysis

At first we can see, what is SEO competitor analysis? The SEO competitive analysis involves different things like researching links, keywords, contents and more of your kind of SEO competitors. This is done to reverse engineer the most successful elements of these tactics. Instead of guessing what keywords to focus, content to create, links to build, etc. you can see what is already working for others.

There are many ways to do competitor analysis for SEO. We will mainly cover:

  • Google SERP Analysis
  • Finding your true SEO competitors
  • Keyword Gap Analysis
  • Link Gap Analysis
  • Top Content Analysis

The excellence in giving best SEO services in the way your business demands is the peculiarity of Eminent soft Technologies. Doing different kinds of digital services like website designing, social media promotions, logo designs, graphic designs, SEO services, etc. at budget friendly prices had made us more popular. The Eminent soft technologies are one of the best SEO service providers in Ernakulam.

Branding Your Business is now Made Easier

branding agency in Ernakulam

Branding is a marketing practice. It is a practice that a company does in creating its logo, name and other overall designs that will be the identity of the company. This helps in giving characteristics and persona to your firm. Branding will help in bringing awareness about your business using certain strategies. The Eminentsoft technologies are the leading company to providing best branding agency in Ernakulam . We truly understand the needs and purpose of the client and bring out the best solution for a brand success. Having a positive image and standing out is necessary for a brand success. 

The steps for building a successful brand include mainly four things. This includes making a kind of perception to others that how you want. Organize your business based on the motive and promises. Then communicate the promises with the people. Be consistent in your business. Among all these things, the first thing to impress your client is by giving them a best perception. The branding will allow the people to identify your brands. The Eminentsoft technologies are the best branding services in Cochin to provide top to bottom services in branding.

Why is Branding Important for your Business?

Branding is absolutely a critical thing for your business. This is because it can make an overall impact on your company. It influence how people perceive your brand, it can drive you to new business and will increase brand awareness among the people. Here are few important things how branding could help your business.

  • Your Company gets Recognition – Through branding your company gets recognition and thereby known to the customers. The logo is the most important part of this and it will be the face of your company. The Eminentsoft technologies are a leading logo designing company in Cochin. We develop unique, creative and good looking logos for wide varieties of companies.
  • Increases the business value – Branding is of high importance when we aim to generate future business. When the company is strongly established, it can give more leverage in the industry. This makes it more appealing for investment opportunity.
  • Creating Trust in Marketplace – A well strategized branding will help in bringing trust. People are more likely to do business with a company that is more polished. When properly branded, it will give an impression of being experts in the industry.
  • Generating New Customers – Strong branding is generally responsible for generating a positive impression among the customers. Through branding, your company will become a trustful name to the customers.
  • Increases Employee Pride and Satisfaction – When an employee works for a strongly branded company, they will be more satisfied with their job. This will make the employees to feel more enjoyable and fulfilling to work in that company.